The name “Mae Sri” is the highest standard in terms of quick service and fresh ingredients. Originally from the Issan region of Thailand, Chef Pamika Sukla opened this Thai counter with the promise of delivering dishes that reflect authenticity and tradition. Mae Sri Comptoir Thaï serves Thai noodles as well as special rice dishes from secret family recipes.
Our objective with this campaign was to rebrand the Mae Sri colour code and give it a distinct signature. Since the opening, the owners went with a mix of gold, wooden and black tones for the interior decor as well as the logo. We felt it we needed to add depth - a dash of color that would make the brand more recognizable. The interior decor as well as the promotional visuals needed a colder colour to balance all the warmth. We talked with the owners and decided on a forest green that exuded freshness and mystery at the same time.
As we integrated this revamping through visual creations, the campaign helped Mae Sri gain more flexibility when creating content on social media since they could now play with opposite sides of the colour spectrum. In terms of the interior of the restaurant, the owners also added green plants to make more welcoming as you entered and cosier as you stayed. As a bonus, this project also helped Mae Sri establish a stronger differentiated brand image from its sister restaurant, Pamika which also used black and gold in its logo.