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How To Grow Your Business Using TikTok

Step 1- Create a business TikTok account: When making your TikTok account, make sure to select the “Business Account” option. This will allow you to gain insights about your content performance and engagement. With this data, it will be easier to see what performs well with your audience. You will also get access to exclusive sounds on TikTok which can help elevate your videos. Make sure to link any of your other social media platforms on your account to help them grow as well!

Step 2- Create fun and/or educational content for viewers: Creating TikToks that teach something while being entertaining will improve your chances of getting more engagement. Jumping onto popular trends will also help you reach more users on the platform and increase your content performance. Your videos shouldn’t be trying to sell a product directly. They should allude to the business but still be fun to watch in their own respect. Try to come up with creative and authentic ideas that will pique the curiosity of other users and don’t forget to engage with them!

Step 3- Use trending sounds and hashtags: When making TikToks, using trending/popular sounds will help you get more engagement on your content. Leveraging popular sounds, you can increase the chances of your TikTok popping up on other TikTokers “For You” pages which is where most users watch videos and discover accounts that they enjoy. Using popular hashtags is another simple way to help increase engagement performance. When adding trending hashtags, TikTok will show your videos to more people and make your content more discoverable for fellow users. These steps are quick and efficient ways to boost your content!